How To Sell Your BIM Design On The First Try

Much like how reputed actors are recognized for their ability to perform scenes perfectly in the ‘first take’, so do BIM service providers aim to sell BIM designs on the first try. But more than a matter of pride for such BIM service providers, it’s about selling. The longer you take to sell an idea, the less likely it is that clients will choose you for their construction needs.

Building Information Modeling (BIM) combines exceptionally rich sources of data with efficient building practices in a beautiful to behold 3D building design, which has the potential to wow customers at first glance! What we’re trying to convey, is that while the advantages of a BIM implementation are obvious to those that have experienced it before, for customers without any previous exposure to the same, BIM has to be presented as the end all solutions for construction design and planning.

Here’s how we’d suggest selling your BIM design.

Creating Awareness

Not everyone is aware of the amazing potential BIM integration has to offer. The first step in your sales strategy should be presenting the advantages of BIM implementation over traditional construction design, to the client. Here are some talking points to focus on:

BIM offers a much faster designing process, with many teams working in collaboration simultaneously.
Clash detection is one of the strongest features of BIM implementation. With clash detection, errors can be detected and resolved during the design phase of the process itself.
By incorporating multiple data sources, estimates provided to the client are highly accurate with regard to time and cost both.
Deadlines are met and schedules maintained with a tried and tested process driven BIM implementation.

Visual Aids

It is easier to sell something clients can see and interact with, than a theoretical concept of the same. While traditional construction design offers clients 2D drawings and rough 3D models, BIM-based 3D building design, on the other hand, are live, interactive schematics that perfectly portray the finished project as it is.

Revision Friendly

Besides the collaboration between various parties involved in the BIM design, such as engineers, architects, construction designers, suppliers, etc, BIM also allows detailed collaboration between the BIM service provider and client! This means clients can easily interact with live 3D building design models, make suggestions, leave comments and see changes reflected in real time, allowing for a more involved approach for the client.

Experience Matters

BIM integrations are still being adopted by many, while most clients are still completely unaware of the existence of this fantastic process. BIM service providers need to earn trust, to augment their sales pitch. This can be done by showing customers your previous experience of successfully completed projects, and a portfolio of BIM enabled designs. A few good words from previous clients can enhance your standing infinitely.

Customer Retention

BIM designs are digital blueprints that explain every facet of the project. From hidden infrastructure to electrical and plumbing layouts, a BIM design is a treasure chest of details, invaluable for future repair, maintenance and renovations. Ensure clients they will be given the BIM schematic post completion, something that can be used for years to come. This is a great method of creating loyal customers.

Uniqueness

Showcase your innovativeness and creativity. Identify what makes your BIM design unique, what makes you stand apart from the competition and sell the idea to your customers! With BIM integrations becoming a standard in the AEC industry, competition is on the rise. Without a strong brand name or portfolio, innovation is the only tool to level the playing field.

Statistics & Facts

BIM construction services are known to reduce project completion times, increase efficiency and reduce error incidence rates enormously. Present clients with the facts, show them figures that support your claims and make it clear that BIM is the future of construction and design.

Technostruct is a highly accomplished BIM service provider with an impressive portfolio and satisfied clientele across the globe. To learn more about creating strong BIM designs, come visit our website at: https://www.technostruct.com/